Where everyone’s an influencer and everything’s for sale
www.theverge.com
My month on an app filled with amateur influencers.

The video feed of Flip, a short-form vertical app, is a 2020s QVC in a nightmare, as if a bunch of teens started an influencer marketing agency where brand safety is not a real concept. It doesn’t really matter what’s in these videos, as long as the product being reviewed is linked below.

  • cm0002@lemmy.world
    10·
    9 months ago

    Idk sounds kinda fun lol

    People don’t want to keep buying products from paid shills that say each camera, pillowcase, or teeth whitening strips are amazing, brilliant, must-buys, Agha’s thinking goes. They want unscripted, real people talking about products, even if it’s at times excruciatingly awkward to watch.

    She’s…not wrong…lmao

    • gedaliyah@lemmy.worldOPEnglish
      4·
      9 months ago

      Of course real unscripted people talking honestly about products is not what this app provides. It is still shilling just far less polished.