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“How do you get on the other side of the paywall?” “You use a ladder…”
I’ll show myself out.
I didn’t realise 12ft.io has gone down but I believe their original slogan was along the lines of, “for every 10ft wall, there’s a 12ft ladder”, hence the name.
It’s a reference to a very old joke. Somebody uses a 10 ft ladder to get over a wall. The owner of the wall builds it higher, up to 11 ft. The ladder climber then comes back with a 12 ft ladder.
The exact numbers obviously don’t matter: the point is that ladders are a LOT cheaper than walls, and you can always get a ladder that’s 1ft longer.
That’s the joke.
I wish I knew about this sooner. What else do I need to know about?